Hook Roofing & Construction
Exteriors in Louisiana, live since 11 March 2026. Revenue per month is up 77% since we took over the customer side.
+77% revenue per month, live March 2026
Hook Roofing & Construction runs exteriors in Louisiana. Here is what changed once we took over the customer side — measured against their own records from the twelve months before we started.
19
signed contracts, last 90 days
$211,636
in signed work
On the appointments that held, booking-to-close grew +44%.
The jobs got bigger faster than they got more numerous
Average job value did most of the work: $7,953 to $11,139, a 40% increase. Contract count rose too — 5.1 to 6.4 a month, up 25%.
A repair call that became a roof
A month earlier, they would not have taken the appointment — the homeowner wanted a small repair. By the end of the inspection it had become a full roof replacement. Same lead. A far bigger job. That is the entire lever on one house.
Not the market. Not luck. Not new craft.
Same crews, same market, same trade — the only thing that changed was who ran the customer side. Their own twelve months before us is the ‘do nothing’ line sitting right next to where they run now. The craftsmanship did not change. The conversation with the homeowner did.
The best option, not just a good one
The same four options every contractor weighs.
vs. doing nothing
Their own prior twelve months is the flat line. The gap between that line and where they run now is the cost of waiting.
vs. hiring a CSR
That is one more person to manage, train, cover and replace — a seat they would have to run themselves. We are a team and a process, not a seat to fill.
vs. buying a CRM
They already owned one. The tool was never the problem; the person running it was missing.
vs. more marketing
More marketing adds volume at the top. The leak was never the top of the funnel — it was everything after. That is the part we run.
In their words
Taken from our regular calls with him. Trimmed for length — nothing added.
Right now, we're on fire. It's already a record month.
So now appointments are going better. We're sitting at the kitchen table, we're closing deals.
It's nice showing up to the appointment knowing that this person's ready to roll. I've got a pretty good chance at closing this person.
I think that follow-up call is going to be a game changer for sure.
Feels good. Feels like a record month. If I could just kick this momentum into the end of the year, that would be amazing.
— Kelton Goold, Hook Roofing & Construction
How this was measured
Window: the 90 days ending 11 August 2026. Before: the twelve months immediately before Hook Roofing's go-live, from their previous CRM — not ours. Revenue: homeowner contract value at signature, not collected cash or profit. First-party operational data; individual results vary.
The whole book is on the record.
This is one of three, and every one is on the record. See the whole book on the case studies index.
